Of course, this was a very abbreviated design process! During our Think Session we made some guesses about previous design decisions and some assumptions about technical constraints-things we would have investigated further via meetings with SEPTA stakeholders if this were a full-scale project. Here’s a photo from our guerrilla design session at Think Company’s Philadelphia Think Space in Center City. You can read more about this team up via WHYY & Plan Philly.
#Septakey code#
Then, folks from Think Company, Code For Philly, and 5th Square met together to discuss the problems with the existing flow and to whiteboard solutions for a better customer experience. We used the kiosk to purchase a new SEPTAkey card and to reload an existing card and documented the current flow of the user interface. Like we always do at Think Company, Dave and I started with some field research. So Dave and I convened a small group of local UX designers, content strategists, and transit system experts to explore ways to improve one of the most important SEPTAkey customer experiences: the flow for purchasing and reloading the SEPTAkey card on the Septa fare kiosks. We have the talent and expertise right here in Philadelphia to help SEPTA improve this problem. The new SEPTA fare kiosks and the new website should make it easy for people to get a SEPTAkey card and participate in the program-but today these systems deliver a frustrating customer experience. This problem exists not because of technical limitations or system malfunction, but because of poor user interface design. Unfortunately, lots of people have reported frustration as they have tried to get a SEPTAkey card, refill their card, and perform other common tasks associated with the card. The SEPTAkey program is an awesome improvement to public transit in Philadelphia. Recently he texted, “I just tried to get a SEPTAkey Card at one the new SEPTA fare kiosks-and boy, do they need some help from Think Company!” The Problem My friend Dave Brindley, proud Philadelphia resident and founder of Not In Philly, shares my passion for good design and often texts me images and stories of bad design that he encounters in his daily life around the city. Several other cities are expected to join Philadelphia in enabling these payment methods.īusch could not give an exact timeline for these payment features to be introduced, but said SEPTA is hopeful it can move forward with pilot testing and an early rollout phase some time later in 2021.One of our favorite ways to quickly describe what Think Company does is that we “rid the world of frustrating experiences.” Every day we help our clients transform existing conditions into preferred ones.* We Thinkers are passionate about this cause, and we often chat about frustrating experiences in our daily lives that we wish we could fix. The project will cost $4.3 million as part of SEPTA's contract with Conduent, the company that manages the SEPTA Key Fare system.Īpple Pay and Google Pay have already been introduced to public transit in New York City, Washington, D.C., and London. Upgrading fare boxes and turnstiles with smartphone-compatible hardware requires SEPTA to replace all of its SEPTA Key validtors on buses, trolleys, turnstiles and station platforms - more than 4,200 of them. "It's a little behind our original estimates," Busch said. That initiative was supposed to debut last year, but delays brought on by the coronavirus pandemic and technical implementation have slowed down the timelines, SEPTA spokesperson Andrew Busch said Friday. SEPTA customers eventually will be able to simply swipe their smartphones or an enabled payment or ID card in lieu of using the SEPTA Key Card. The rollout of smartphone fare features is part of SEPTA's broader plan to enable tap-and-go functionality across all of its turnstiles and fare boxes. Kiosks and sales offices will continue to accept cash, credit and debit cards as well. Retro McDonald's closes on Broad Street in South Philly.
Giant opening two-level, flagship supermarket in Logan Square.
0 kommentar(er)
